The Austin City Limits music festival has been an Austin tradition for over 10 years. A cultural icon and a testament to Austin's label as the "Live music capital of the world," ACL has attracted music fans from all over the world. Recently there has been talk of extending the festival to two weekends instead of one. (Source) Being a music fan and past attendee of ACL festivals, I support this change because I see nothing but benefit for Austin as a result.
The biggest effect would be economical growth as a result of the festival. The company that puts the festival on, C3 Presents, donates millions each year to the Austin Parks Foundation and the city, a number which could potentially be doubled to help beautify our city if the festival is extended. Tourism would skyrocket as more people flood in from all over the nation, ultimately allowing for a more enjoyable concert experience as it would not be nearly as packed. Local stores and bars would be jam packed with people looking to end their day with a relaxing atmosphere after ACL, which helps spread awareness about the culture of Austin, hopefully increasing tourism to the city and generating more money.
Having two separate concerts would also allow music buffs to experience the full lineup of ACL. I know from experience that having to choose between headliners was always a tough decision, so having two ACLs allows for full enjoyment of the concerts. This not only generates revenue for the city, but also increases the satisfaction for music fans. Extending the festival would also allow people to work around schedule conflicts. I know that last year, ACL was held on the same weekend as the OU-Texas football game, which made a lot of people choose between the two.(Source) This led to vast amounts of potential revenue to be lost, a loss that would not have occurred if ACL was over two weekends.
All in all, there is no harm to be had from ACL extending to two weekends except for the availability of Zilker Park. It would benefit the economy of the city, promote awareness about the city and its culture, allow for music buffs to enjoy the festival more, and help to beautify our city with the donations put out by C3 Presents. I believe that it is a necessary change that will help our city grow and prosper well into future generations.